Monthly Archives: February 2019

Attention

This post is inspired by The Attention Merchants, Tim Wu, Vintage Books, 2017, New York. Decision making is not a front line issue in the book, but it is also clear that we cannot control our decision making if we cannot control our attention. The book begins as a history of what has grabbed our attention from newspapers and posters to radio to television to computers and video games,  to the internet and its vehicles including our present attention grabber, the cell phone.  Of course, each attention platform has ultimately had to make money and advertising has been the dominant path chosen. Advertising is the villain only to the extent that it puts able resources into effectively capturing our attention. But we do not check our email so often or play video games so long due to advertising. There is definitely some behavioral conditioning going on.  Wu mentions that video games can even:  “induce a ‘flow state’, that form of contentment, of optimal experience, described by the cognitive scientist Mihaly Csikszentimihalyi, in which people feel ‘strong, alert, if effortless control, unselfconscious, and at the peak of their abilities.”

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