Tag Archives: Gluth

Deciding Not to Decide

Hillary-Clinton-lecture-jpgThis post is an executive summary of a 2013 paper about deciding not to decide. (“Deciding Not to Decide: Computational and Neural Evidence for Hidden Behavior in Sequential Choice,”  by Sebastian Gluth, Jorg Rieskamp, and Christian Buchel, that appeared in PLoS Comput Bio 9(10). Quite frankly the detail of the paper is beyond me, but the general ideas are interesting.

Many decisions are not triggered by a single event but based on multiple sources of information. When purchasing a new computer, for instance, we certainly look at the price, but not without accounting for further aspects like capabilities, quality and appearance. According to Gluth et al, usually, these multi-attribute decisions evolve sequentially, that is, as long as the collected evidence is insufficient to motivate a particular choice we search for more information to resolve our uncertainty. Importantly, such ‘‘decisions not to decide’’ are not directly observable but can promote significant changes in behavior.

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